More About Us

Bridal Alchemy is a design studio located in Northriding Johannesburg. Our team of highly capable seamstresses is headed up by Lizette Duncan who is also our lead designer. Our digital strategy and social media activity is managed by Raymond Fritz.  


 From left to right (Front) Monica - Precious - Palela - Winnie (Back) Rose - Lizette - Dikeledi

From left to right (Front) Monica - Precious - Palela - Winnie (Back) Rose - Lizette - Dikeledi

 

Our Mission

At Bridal Alchemy we focus all our efforts on enhancing the beauty, outside and in, that already resides within every single bride. We understand that it is, first and foremost about YOU. Our mission is to guide you toward the picture that you had in your mind when you started your journey. To that end we will manage your stress as best we can while slowly transforming you into the vision you wanted to be.

 
 Mesh & Sequin BM dress - Bespoke lace bridal gown with open back, plunging neckline and asymmetrical shoulder detail - Full length sequin evening gown - Renaissance wrap dress with fine mesh

Mesh & Sequin BM dress - Bespoke lace bridal gown with open back, plunging neckline and asymmetrical shoulder detail - Full length sequin evening gown - Renaissance wrap dress with fine mesh

 Our “Kelly” bridesmaids dress - worn in two ways

Our “Kelly” bridesmaids dress - worn in two ways


 

How we work

We keep a selection of ‘off the rack’ ready to wear dresses. These are often used to give brides a view of how they might look in a certain shaped silhouette. We then consult with our brides based on ideas that may have inspired them along the way. This is followed up with a design sketch which we ultimately use to offer a quote on. The actual construction of the garment is done over several months followed up by at least three rounds of alterations in the weeks leading up to the big day.

 
 Meg looking breathtaking in her custom designed gown by Bridal Alchemy

Meg looking breathtaking in her custom designed gown by Bridal Alchemy


 Infinity style wrap dresses complimented by a maid of honour floral printed bohemian dress

Infinity style wrap dresses complimented by a maid of honour floral printed bohemian dress